Inter IKEA Systems
The global owner and franchisor of the IKEA Brand is Inter IKEA Systems, who assigns international franchise rights and operates two training centers (IKEA Colleges) in Delft (Netherlands) and Shanghai (China).
Barbara Körner worked worldwide from Brussels as a Global Marketing Specialist and Consultant and member of the IKEA College.
She provided consultancy advice on to the various international IKEA organizations and to the management teams in all 44 countries in which IKEA operates furniture stores. She was responsible for developing competence strategies, training programs and training documentation for global use, and also moderated or facilitated training programs.
The main focus of this consultancy and training was on corporate culture, brand management, strategic business planning and marketing communications.