It is the cornerstone of every strong brand. Even a successful company needs a stable foundation and a well thought-out strategy.
Five steps to clarify the company situation and determine future planning.
Step 1: Background- Where are we now? Situation analysis.
Step 2: Where do we want to be?
Step 3: How do we get there?
Step 4: What do we do?
Step 5: Did we get there?
Five steps that must always be re-examined. At manageable intervals. A constant cycle. This is the only way to keep a brand relevant, lively and close to people.